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Thought Leadership

Opportunity Knocks: Inside My New Role as CEO of Sterling Trading Tech

Sep 7th, 2022

Jennifer Nayar

President & CEO

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Today, I am thrilled to share that I have joined Sterling Trading Tech as its new President and CEO.

A little under a year ago, when I was contemplating my next move after leaving my role as CEO of Vela Trading Systems, I knew that I didn’t want to settle for just any opportunity. I wanted to work for a company with high-performance, battle-tested technology, a unique approach and a talented team. I also wanted to challenge myself and lend my experience to a firm at a key inflection point in its growth. I am pleased to say that my new role at STT checks every box.

It’s no secret that the rise of SaaS has been one of the most important recent trends in capital markets technology – and at Vela, I had a driver’s-seat view as this model came to dominate the market data space. During my tenure, I oversaw a high volume of integrations, as well as two acquisitions that moved the firm more heavily into the execution space than ever before. Scaling rapidly, incorporating new innovations, engaging with clients and market trends to map the firm’s future – all these and more defined my day-to-day responsibilities.

Today, the SaaS revolution has made its way to OMS and risk platforms. While cost-effectiveness and a high capacity for integration remain powerful drivers of SaaS adoption, the trend goes deeper than that. Many market participants – particularly those in the retail space – are feeling the effects of the downturn in trade volumes, giving them all the more reason to find a partner that can handle those functions in a cost-effective manner. In other words, the business optimization case for SaaS remains the same, but the stakes are raised.

All this has led to a period of substantial growth and innovation for STT, and with new segments and new markets still on the horizon, we’re nowhere close to finished. Through strategic investments in our product and business development organizations, we will expand in terms of functionality, asset classes and geographic coverage, as well as enhance our next-generation platform.

My responsibility is not to alter these goals, but to facilitate them through strategic resource deployment, increased automation and a more predictable and repeatable onboarding process. The STT team has worked tirelessly to build a business that is ideally positioned for today’s dynamic market and technology landscapes; now it’s time to make sure we have the procedures and tools in place to take full advantage of this opportunity, laying the foundation for the next chapter of our growth story.

And that’s a story where there is still much to be written. In learning about this role, one of the things that stood out to me is STT’s ability to serve as a true partner to its clients – understanding their businesses inside and out, deeply balancing relationships and emphasizing responsiveness at every level of the organization. This commitment to our clients makes us an ideal choice for those looking to make a change.

STT has incredible opportunity today, a clear idea of where it wants to be tomorrow and ample people and technology resources to make that vision a reality. My goal is to bring all of that together, and I couldn’t be more excited to jump in, starting with solidifying our strategy for 2023 and beyond. I’m honored and thrilled to join the talented STT team on our mission to set the course for the future of fintech.

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